Isn't instagram just as substanceless a product as most of the other silicon-value-attention-hacking BS? Boring and predictable. It's like glorifying somebody for creating the next cigarette. Yes sales are great, I am sure he made tons of money. But the world is worse for it. Maybe next time write a puff piece about people who create products whose's net value is not negative for society as a whole, rather than fawning over drug dealers who stumbled upon the next wonder drug.